Service 04
Why Your Business Has Gone Invisible — And What It Is Costing You
If your website traffic has dropped in 2026 and you do not know why, the answer is almost certainly AI. Google AI Overviews, ChatGPT, and Perplexity are now answering the questions that used to send buyers to your site. Our Visibility Intelligence Audit shows you exactly where you have disappeared — and what it will take to get cited again.
Fixed price: $2,500–$4,000 · Delivered in 5–7 business days
What changed in search — and why your traffic dropped
Search has fundamentally changed. AI platforms now answer questions directly instead of sending clicks to websites. A business that ranked number one for an informational query in 2024 may now get zero clicks for that same query in 2026 — because Google's AI Overview answers the question at the top of the page.
Google AI Overviews
Google generates AI answers at the top of search results. Informational queries that drove traffic now get answered before anyone clicks.
ChatGPT Search
ChatGPT now searches the web and synthesizes answers. 2 billion daily queries. If you are not cited, you do not exist to those buyers.
Perplexity
Perplexity routes millions of research queries. It cites sources directly — but only sources with the right structure and authority.
The traffic cliff
AI-referred sessions grew 527% YoY. Organic search clicks for informational queries dropped 27% in the same period.
What the audit covers
Google Search presence
Where you rank, where AI Overviews are intercepting your traffic, and which queries have shifted from clicks to zero-click answers.
ChatGPT citation check
We query ChatGPT with the questions your buyers ask and document whether your business appears — and if not, exactly why not.
Perplexity and Google AI Mode
Same process across Perplexity and Google AI Mode — the two other platforms eating informational search traffic.
Diagnosis
Why you are invisible where you are invisible. The root cause — missing schema, wrong content structure, no entity signals, weak authority — identified specifically.
Prioritized action plan
Exactly what to fix, in what order, with what expected impact. Actionable by you, your team, or us.
Pricing
Common questions
Why has my website traffic dropped in 2026?
The most common cause in 2026 is AI Overviews. Google now answers many search queries directly with an AI-generated summary, which means users get the answer without clicking through to any website. Businesses that were ranking on page one for informational queries have seen traffic drops of 20-50% with no change to their rankings. Simultaneously, ChatGPT and Perplexity are routing searches that previously went to Google entirely.
How do I find out if my business shows up in ChatGPT answers?
Search for questions your customers ask — such as "best [your service] in [your city]" or "how to find [your service type]" — in ChatGPT, Perplexity, and Google AI Mode. If your business does not appear in those answers, you are invisible to buyers using those platforms. Our audit checks this systematically across your key queries.
What does the Visibility Intelligence Audit include?
The audit covers: (1) Google Search presence — where you rank and where AI Overviews are absorbing your traffic; (2) ChatGPT citation check — whether your business appears in AI-generated answers for your key queries; (3) Perplexity and Google AI Mode visibility; (4) a diagnosis of why you are invisible where you are invisible; (5) a prioritized action plan to fix it.
How much does the audit cost?
The Visibility Intelligence Audit is priced at $2,500 to $4,000 depending on the scope of queries and platforms reviewed. It is a fixed-price, fixed-scope engagement with a clear deliverable.
What happens after the audit?
You receive a report with the diagnosis and a prioritized action plan. You can implement it yourself, hire someone else to implement it, or continue with us. There is no obligation. Most clients choose to continue because the audit identifies the underlying system issues that caused the invisibility in the first place.